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Let’s take a look at why customers chose Mavim business process mining in Gartner’s latest round of Customer Choice Awards – and ho wit can be a “winner” for your business too.

Mavim is no stranger to industry awards. And Gartner Group is among the most widely-recognized consultancy and research organizations giving them out.

But its Customer Choice Awards—run by the group’s Peer Insights team—aren’t scored by a panel of judges in a smoke-filled room. Spanning over 350 product categories, they’re decided by the people who matter most—those who use it. Actual customers, making their views loud and clear … across a quarter of a million verified reviews and genuine feedback.

One of those 350+ categories is Enterprise Business Process Analysis. The term doesn’t exactly trip off the tongue. But if your job involves making your business perform better—by improving and optimizing the processes within it—it’s a discipline that involves you.

And guess who customers chose to recognize as one of only three winners in this category? Let’s take a look at why customers chose Mavim business process mining in Gartner’s latest round of Customer Choice Awards—and how it can be a “winner” for your business too.

Why customers choose Mavim

First, a recap. Mavim does “business process mining”—but so do many others. So why did customers deliver the award for Mavim?

It’s because other vendors often treat process mining as an end in itself—making the processes in your business visible is all they do. Mavim, by contrast, treats it as a means to an end. Building that connected “map” of all your processes is obviously a useful step, but for Mavim it’s just the starting gate. Three points matter.

1. Dynamic process mapping
First up: Mavim’s process mining is dynamic. Leveraging market-leading apps like Microsoft Business Intelligence—and combining it with personal productivity apps you know from everyday experience, like Visio—a Mavim map isn’t a static snapshot, but a moving picture, telling the story of your business as it unfolds each day.

How can Mavim do this? Because—again, unlike some competitors—Mavim’s method doesn’t rely on questionnaires or interviews with your people about how they do their jobs. Instead, it looks at actual transactions and data without your business, connected and categorized and timestamped as needed. In other words, you get a true picture of what’s going on: not just what people say they do, but what actually happens.

2. The digital twin
Second point: all that data flows to you in real time. Mavim doesn’t peel off a copy of those transactions from your database and present it as some definitive volume; it’s a picture of what’s actually in play, right now. What you see is what you get … and what you get is what you see. Ensuring your “single version of the truth” stays accurate as time goes on.

That means your process mining is more than a process map. More, even, than a Big Picture you can drill down into. It results in a digital twin of your organization: a virtual copy of your business you can ponder and peruse, then push and pull to see what’ll happen when you change something. So onto our third point: how Mavim helps you improve that network of interconnected processes.

3. Target operational model
Every process has good and bad transactions between its start and end points; virtually all have more than one. And some have a lot more than one. A large organization may have 200 ways of executing a payments process, for example. Mavim lets you see all those variants in action, comparing efficient and inefficient ones and letting you decide an optimal version—the optimized processes that make up a target operational model.

So from your process map, you can look at suboptimal processes, and work with the departments and teams who own those processes to improve them. Whether that’s paying suppliers more smoothly, making better use of people’s time, allocating resources more efficiently, or anything else. The digital twin of your organization lets you model each improvement and sees its consequences, coming ever-closer to the ideal picture in your target operational model—before rolling out the changes to your actual business.